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Marketing and Communications Manager

  • Full Time
  • Lagos
  • 600000 - 700,000 NGN / Month

Qualification & Experience:

  • Bachelor’s degree in Marketing, Communications, Public Relations, or related field;
  • Minimum of 6-8 years of experience in marketing communications, preferably within the consumer electronics industry or related sector.
  • Proven track record of developing and executing successful marketing communications campaigns and initiatives.
  • Strong understanding of the Nigerian market landscape, consumer behavior, and media landscape.
  • Excellent communication, negotiation, and relationship-building skills.
  • Creative thinker with a strategic mindset and a passion for storytelling.
  • Analytical mindset with the ability to interpret data and insights to drive marketing decisions.
  • Proficiency in digital marketing tools and platforms, including social media management, email marketing, and content management systems.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

Key Responsibilities:

  • Develop and implement comprehensive marketing communications strategies aligned with business objectives and local market dynamics.
  • Lead the planning and execution of integrated marketing campaigns across multiple channels, including traditional media, digital platforms, social media, and events.
  • Collaborate with cross-functional teams, including product management, sales, and creative services, to develop compelling marketing collateral and messaging that resonate with the target audience.
  • Manage advertising campaigns, including media planning, creative development, and performance tracking, to maximize reach and effectiveness.
  • Cultivate relationships with media outlets, influencers, and key stakeholders to secure press coverage and PR opportunities that elevate brand visibility and credibility.
  • Oversee the development of digital marketing assets and content, including website copy, blog posts, social media posts, and email newsletters, to engage and educate consumers.
  • Monitor and analyze marketing communications performance metrics, including brand awareness, website traffic, social media engagement, and PR impressions, and leverage insights to optimize strategies and tactics.
  • Manage the marketing communications budget, ensuring efficient allocation of resources to achieve business objectives and maximize ROI.
  • Stay abreast of industry trends, emerging technologies, and best practices in marketing communications to continually innovate and enhance our approach.
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