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Head of Marketing

  • Full Time
  • Ibadan
  • 350000 NGN / Year

Our client, a reputable Publishing company in Nigeria seeks to hire an experienced Marketing Head.

Requirement:

  • BSC/HND in business administration or related field.
  • Marketing-related training programs
  • A proven track record of implementing successful marketing strategies
  • Minimum of 10 years post-qualification marketing/sales experience.
  • Age not exceeding 40yrs
  • Excellent man-management and communication skills.

Responsibilities:

  • Continuously analyze market trends to identify opportunities and threats.
  • Develop and implement strategic marketing plans to stay ahead of the competition.
  • Maintain a detailed understanding of competitors’ activities, strategies, and performance.
  • Develop counter strategies to ensure the company maintains a competitive edge.
  • Ensure all marketing activities are centered around customer needs and preferences.
  • Strive to exceed customer expectations in all marketing interactions.
  • Design and execute campaigns to attract new customers.
  • Utilize data-driven approaches to identify and target potential customers.
  • Develop marketing strategies aimed at driving revenue growth.
  • Implement cost-effective marketing solutions and monitor marketing expenses to stay within budget.
  • Set sales targets and ensure they are met or exceeded.
  • Ensure the team stays updated with the latest marketing trends and techniques.
  • Lead initiatives to promote the company’s products and services.
  • Coordinate with the product development team to highlight key features and benefits.
  • Establish key performance indicators (KPIs) for the marketing team.
  • Work closely with other departments to ensure cohesive and effective marketing strategies.
  • Foster a collaborative environment within the marketing team to maximize creativity and efficiency.
  • Overseeing the activities and performance of the sales team across the country
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