Head of Marketing
Our client, a reputable Publishing company in Nigeria seeks to hire an experienced Marketing Head.
Requirement:
- BSC/HND in business administration or related field.
- Marketing-related training programs
- A proven track record of implementing successful marketing strategies
- Minimum of 10 years post-qualification marketing/sales experience.
- Age not exceeding 40yrs
- Excellent man-management and communication skills.
Responsibilities:
- Continuously analyze market trends to identify opportunities and threats.
- Develop and implement strategic marketing plans to stay ahead of the competition.
- Maintain a detailed understanding of competitors’ activities, strategies, and performance.
- Develop counter strategies to ensure the company maintains a competitive edge.
- Ensure all marketing activities are centered around customer needs and preferences.
- Strive to exceed customer expectations in all marketing interactions.
- Design and execute campaigns to attract new customers.
- Utilize data-driven approaches to identify and target potential customers.
- Develop marketing strategies aimed at driving revenue growth.
- Implement cost-effective marketing solutions and monitor marketing expenses to stay within budget.
- Set sales targets and ensure they are met or exceeded.
- Ensure the team stays updated with the latest marketing trends and techniques.
- Lead initiatives to promote the company’s products and services.
- Coordinate with the product development team to highlight key features and benefits.
- Establish key performance indicators (KPIs) for the marketing team.
- Work closely with other departments to ensure cohesive and effective marketing strategies.
- Foster a collaborative environment within the marketing team to maximize creativity and efficiency.
- Overseeing the activities and performance of the sales team across the country