We are seeking a creative, strategic, and results-driven Senior Marketing Manager to oversee brand development, marketing strategy, and audience engagement. The ideal candidate will combine innovative thinking with strong leadership to deliver impactful marketing outcomes both locally and internationally.  

Key Requirements

• Bachelor’s degree in Marketing, Mass Communication, Business Administration, or related field.
• Professional Experience must include at least 2 years in a top-tier advertising or PR agency and 2 additional years managing a multidisciplinary brand
• Certified training in Brand Strategy is required.
• Proven experience in marketing for entertainment projects is an advantage.
• Proficiency in digital marketing and analytics tools.
• Strong project management, multitasking, and organizational ability.
• Skilled in negotiation, presentations, and stakeholder engagement.

 

Key Responsibilities

• Lead research initiatives to understand consumer behaviour and industry trends, providing actionable insights to guide campaigns.
• Develop and execute integrated marketing plans for product launches, brand positioning, and audience engagement.
• Manage and motivate a multidisciplinary team of marketers, content creators, and designers to achieve set goals.
• Coordinate with external agencies, media partners, and PR firms to ensure alignment with internal objectives.
• Design and oversee campaigns across digital, print, OOH, and broadcast channels, ensuring timely delivery and high-quality execution.
• Define KPIs, monitor marketing performance, and optimize strategies for improved ROI.
• Identify, secure, and manage sponsorship opportunities and corporate partnerships to enhance visibility and revenue.
• Research, apply for, and manage grants while ensuring compliance with reporting requirements.