Our client, a leading organization in the manufacturing sector, is seeking to hire a Brand Manager.

Key Requirements:

• B.Sc. in Marketing, Business Administration, or a related field.
• 5–7 years of relevant work experience
• Proven experience in the FMCG (Fast-Moving Consumer Goods) industry
• Experience in developing and executing integrated marketing campaigns.
• Ability to analyze market data, consumer trends, and performance metrics.
• Strong project management and organizational abilities.
• Ability to work cross-functionally with sales, product development, and supply chain teams.

Key Responsibilities:

• Ensure marketing and brand plans meet revenue and Added Value (AV) objectives.
• Identify target markets and monitor their evolving needs, behaviors, expectations, and perceptions.
• Position and communicate products to the right target audience across multiple channels.
• Monitor the execution of all marketing activities and track performance against objectives.
• Gather insights to support the introduction and communication of new product categories.
• Develop compliant and differentiated product designs with clear added value.
• Launch new products in line with approved commercialization plans to ensure market success.
• Execute growth drivers and collect consumer feedback on all new solutions.
• Conduct ongoing marketing research for both existing and potential products.
• Perform weekly environmental scans to analyze competitor dynamics, vulnerabilities, and opportunities.
• Implement strategic and tactical plans based on competitive intelligence.
• Build brand availability, preference, and conversion through various consumer touchpoints.
• Execute upselling strategies, including promotions and brand activation initiatives.
• Ensure proper registration of new products and intellectual property with relevant regulatory bodies.
• Manage renewal of product licenses (NAFDAC, SON/MANCAP, etc.) to ensure regulatory compliance.
• Address regulatory, IP, and consumer complaint issues effectively.
• Handle customer-related issues and build long-term, sustainable relationships.
• Collaborate with Processing, QA, Logistics, Warehousing, and Accounts to ensure product quality and customer satisfaction.