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Van Field Sales Supervisor - Lagos, Abeokuta & Asaba

FMCG | Lagos, Abeokuta & Asaba | 2026-12-10 | ₦0

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The Van Field Sales Supervisor will drive sales growth and market penetration within assigned routes by managing van sales operations, expanding retail outlet coverage, and ensuring effective product distribution and in-market execution. The role is responsible for achieving sales targets, building customer relationships, and supporting distributors in driving secondary sales.

Key Requirements

  • ND/NCE in any discipline.
  • Minimum of 2 years’ sales experience, preferably in FMCG or van sales.
  • Proven track record of meeting sales targets and delivering agreed KPIs.
  • Valid driver's license and demonstrated ability to operate a sales van.
  • Good knowledge of field sales, route-to-market operations, channel and distributor management.
  • Proficiency in Microsoft Word and Excel.
  • Strong selling, negotiation, customer management and communication skills.
  • Commercial awareness, good organisational skills and the ability to work with minimal supervision.
  • Demonstrated leadership ability, resilience and a results-driven approach.

Key Responsibilities

  • Drive sales vans to distribute products and replenish stocks across assigned routes and retail outlets.
  • Achieve assigned sales targets across product categories, volume and value through effective market penetration and customer follow-up.
  • Ensure effective route coverage and maximise productive customer calls.
  • Identify, recruit and develop new retail outlets to expand the customer base.
  • Introduce new and existing products to customers and drive repeat purchases.
  • Build and maintain strong relationships with retailers, distributors and other channel partners.
  • Support distributors and dealers in achieving secondary sales targets and monitor stock levels at assigned outlets.
  • Implement sales and channel marketing activities in line with the company's commercial objectives.
  • Monitor van utilisation, fuel consumption and other operational costs to ensure efficient resource management.
  • Prepare and submit accurate daily sales reports using the prescribed Daily Route Activity Report (DRAR) format.
  • Adhere to the company's sales policies, operational procedures and business ethics.
  • Provide regular updates on market activities, customer feedback, competitor movements and opportunities for improved sales performance.
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