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Category Executive - Brand Management

Agribusiness | Ibadan | 2026-06-30 | 0

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Our client, a leading agribusiness company, seeks to hire a Category Executive – Brand Management to manage and grow assigned crop protection product categories through effective planning, market analysis, and cross-functional execution.

Key Requirements

  • Bachelor’s degree in Agriculture, Agribusiness, Agricultural Economics, Marketing, or a related field (minimum of Second Class Upper).
  • 3–5 years’ experience in category management, marketing, sales operations, or commercial roles.
  • Experience in agrochemicals or FMCG is an added advantage.
  • Good understanding of crop protection products, crop cycles, and farming systems.
  • Strong analytical and reporting skills.
  • Proficiency in Microsoft Excel, PowerPoint, and reporting tools.
  • Strong coordination and stakeholder management skills.
  • Ability to manage multiple projects and work within deadlines in a fast-paced environment.

Key Responsibilities

  • Support the development and execution of category plans aligned with sales and growth objectives.
  • Manage assigned product categories, including SKU performance tracking and crop-focused initiatives.
  • Monitor product performance and recommend actions to improve category growth and profitability.
  • Support product launches, positioning, pricing activities, and promotional execution.
  • Work closely with Sales teams to ensure product availability and effective market distribution.
  • Coordinate trade promotions, farmer activations, field demonstrations, and seasonal campaigns.
  • Conduct market and competitor analysis on pricing, product offerings, and promotional activities.
  • Gather and analyze market data to support commercial and category decisions.
  • Prepare weekly and monthly category performance reports for management review.
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