Our client, a leading agribusiness company, seeks to hire a Category Executive – Brand Management to manage and grow assigned crop protection product categories through effective planning, market analysis, and cross-functional execution.

Key Requirements

• Bachelor’s degree in Agriculture, Agribusiness, Agricultural Economics, Marketing, or related field (minimum of Second Class Upper).
• 3–5 years’ experience in marketing, category management, sales operations, or commercial roles.
• Experience in agrochemicals or FMCG is an added advantage.
• Strong analytical and data interpretation skills.
• Commercial and market-oriented mindset with good understanding of crop cycles and farming systems.
• Strong coordination and stakeholder management skills.
• Proficiency in Microsoft Excel, PowerPoint, and reporting tools.
• Ability to manage multiple projects and timelines in a fast-paced environment.

Key Responsibilities

• Support the development and execution of category plans aligned with sales and growth targets.
• Manage assigned product categories, including SKU prioritization and crop focus strategies.
• Track product and category performance, recommending corrective actions where required.
• Support product lifecycle activities including new product launches and portfolio optimization.
• Coordinate go-to-market initiatives such as product positioning, pricing support, and promotional execution.
• Work closely with Sales teams to ensure product availability and effective distribution across territories.
• Support trade promotions, farmer activations, field demonstrations, and seasonal campaigns.
• Conduct market and competitive analysis on pricing, formulations, pack sizes, and promotional activities.
• Gather and analyze market data to support pricing decisions and portfolio optimization.
• Prepare weekly and monthly category performance reports and support management reviews.